1. Identify the most significant theories/concepts relevant to the strategic position of Airbnb and its competitive advantages.
2. Critically evaluate the company’s resources and capabilities using the VRIO framework. To what extent does Airbnb have resources and capabilities with sustained competitive advantage?
3. Assess the strategic options faced by Airbnb for implementation of the new organizational strategy for improving the strategic position in future.
4. Analyse the importance of Airbnb founders for company culture and make recommendations should the company change its strategy if they left the company.
