Case study analysis of a Destination Marketing Organisation (DMO)

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Our company, the ARCHTYPE GROUP (or “the GROUP”) is one of the leading multinational company within the Architecture industry, being one of the largest private construction consultancies in Europe, Asia and America with core services in Architecture & Master Planning, Building & Infrastructure Engineering, Industrial & Process Engineering and Project, Construction & Cost Management. The GROUP was founded in Mexico and covers key construction sectors such as buildings & real estate, industry & manufacturing and energy & infrastructure. Since 2012, the GROUP has been involved in many prestigious real estate projects on a worldwide basis.

ARCHTYPE GROUP has now increased to more than 250 employees following the acquisition of local architecture firms in different countries, firms that were already well-known for its work in this sector. As of today, ARCHTYPE GROUP has 12 offices including subsidiaries all over the world, with 40 employees in Mexico City (Mexico), 20 in its subsidiary in Amsterdam (The Netherlands), 20 in Birmingham (UK), 20 in Rome (Italy), 25 in Abu Dhabi (UAE), 30 in Singapore (Singapore), among others.

Currently the GROUP is recognized as a leading service provider within the LATAM region, Canada and the US and its core business in those specific regions are (i) architecture design services of hotel and real estate projects, (ii) consulting services on architecture and design (interior design and lighting design), (iii) sale of architecture and design components, (iv) rental services of design software developed by the Group; and, (v) rental services of highly specialised machinery.

During these two last years, most of the clients pay the ARCHTYPE GROUP for three specific services:

1) A royalty for technical advice and rental of design software;

2) a fee for provision of consulting services; and,

3) a monthly rent for machines they need to rent for the development of their projects.

As part of its business strategy, the GROUP has incorporated a subsidiary based in Paris (France). After some months of work, the subsidiary is extremely excited to initially engaged a new client, which will be the first client in Colombia, a country with excellent real estate/urban planning projects and consulting services prospects.

This is the first month that the GROUP´s Paris subsidiary is invoicing new clients with the 3 services described above, and it turns out that there is a withholding tax in Colombia for the 3 services provided by the GROUP (e.g., technical advice and software’ fee, consulting services; and, monthly rent of equipment).

The truth is that ARCHTYPE GROUP colleagues in Paris should have consulted a tax specialist before entered into a contract with this new client, but unfortunately, they did not do so. The execution of these services is having a financial impact for the operating income of the Paris subsidiary, a fact that is concerning the.

Currently, after a further discussion within the ARCHTYPE GROUP tax advisors, they are thinking about to incorporate a Spanish subsidiary to handle the provision of services of LATAM and US and Canada clients because it may help to optimize the business structure from an overall tax perspective:

1) The ARCHTYPE GROUP has executed relevant transactions from a tax perspective:

a) Which are those relevant transactions and why those shall be further analysed?

b) Which are the legal instruments that shall be considered before executing an international transaction from a tax perspective?

2) If ARCHTYPE GROUP had thought more carefully, and execute the different 3 type of services from the Spanish subsidiary instead of Paris with their Colombian clients:

a) How would the withholding tax have applied (or not applied)?

b) Are there any tax benefits in business negotiations between the Spanish subsidiary and the Colombian client instead of the Paris subsidiary?

c) What would the Spanish subsidiary have had to do to avoid this withholding tax?

3) The Dutch holding company ARCHTYPE HOLDINGS N.V. is the 100% owner of the European subsidiaries (including of course the Spanish and Paris subsidiaries).

a) What is the tax treatment of the dividends flowing from the Paris subsidiary into the Dutch holding company?

b) Is there any difference between the tax treatment of the dividends flowing from the Spanish subsidiary into the Dutch holding company? What is the parent-subsidiary directive?

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Part I: Comprehension

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Policy 1

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