MKTG 510 Assignment: Managing Airports under Changing Economic Conditions
MKTG 510 Assignment: Managing Airports under Changing Economic Conditions
Responding to economic changes requires flexibility and effective decision-making. Airports depend on a variety of strategies to adapt to changing conditions. They must remain efficient, manage their finances wisely, prepare for future growth, navigate difficult economic periods, and take advantage of favorable times. This assignment will have you experiment with AI-generated content by using Gemini (Google).
Links to an external site: You will need to create a free account to complete the assignment.
For this assignment, you will do the following:
- Identify 2-3 strategies that airports use to respond to changing economic conditions.
- Use Google's AI tool, Gemini, to provide an answer to the same question.
- Compare and contrast Gemini's response to your own to determine a final strategy via a video presentation.
You are a marketing professional at Embry International Airport (EIA). Your task is to determine the most appropriate strategies to help EIA adapt to the changing marketplace conditions. You will use a generative AI tool to develop possible strategies. Compile, compare, and contrast your findings with those generated by the AI to reach a final strategy.
The following resources will help explain supply/demand shifts:
- Global cargo gravitation model: airports matter for forecasts (SpringerLink/Hunt Library)
- Strategic Airport Planning (Taylor & Francis/Hunt Library)
Choose 2-3 economic conditions that could affect EIA:
- Economic Growth
- Expansion
- Recession
- Interest Rates (choose high or low)
- Oil Prices (choose high or low)
- Unemployment (choose high or low)
Next, research some strategies that EIA could use to combat the changing conditions. Include a real-world example for each strategy. Case studies, financial articles, and government websites provide excellent information that can support your strategy choices.
Your assignment should include the following sections:
- Introduction: Include the economic conditions you chose to examine.
- Your Initial Strategies: Provide examples and rationale.
- Gemini's Initial Strategies
- The Comparison/Contrast of Your Strategies and Gemini's
- Final Strategies: Provide rationale.
- Reference
Questions also answered
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Unit 2 Discussion: Probability and Probability Distributions
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Part I: Comprehension
Introduction
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Policy 1
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